Cultural Appropriation or Cultural Appreciation? Fashion Boundaries today

Photo by Sharad Photography

Cultural appropriation is a term most are familiar with from the fashion industry's infamous pop culture moments.

The term discusses the exploitation and misuse of cultural identity, specifically observed in the fashion world. Luxury brands and A-list celebrities have been the gateway to cultural appropriation and have often been disguised as appreciation.

Individuals have repeatedly called out the fashion industry for marketing off religion and culture.

A couple of incidents highlighting the issue include Kim Kardashian's 2018 Instagram post of her "Bo Derek braids" and Selena Gomez's controversy after wearing a "bindi" at the 2013 MTV music awards.

Discussions surrounding appropriation remain an ongoing debate as to whether it is an appreciation or arrogance of cultural boundaries.

A recent swimwear release in Australia sparked controversies within the fashion industry following the inappropriate use of religious deities.

Lisa Blue modelled a bikini on the runway featuring the Hindu goddess Lakshmi on the swimwear.

Activists in India were outraged by the label's choice to market and exploit the Hindu religion.

Jaz Perry shared her views on the Lisa Blue incident. "Appropriation is really important, is it appropriate to wear it in that situation? Are you representing it respectfully?" she said.

Further points were raised after the runway show discussing brands' responsibility to research culture before using it.

"For me it's not even research, it's common sense," said Miss Perry.

Fashion student Afah Anas shared her thoughts on cultural appropriation in the fashion industry.

"I feel like it's astonishing how companies are still exploiting cultural imagery today to mass produce and sell," she said.

"If you don't understand the context of where that image or design comes from then you don't have the right to use it, especially when you can see it may look like it has strong cultural ties to a specific group of people."

Lisa Blue released an apology on Facebook, stating that the brand intended to celebrate Indian culture respectfully.

At the end of the day, the clothing these designers make for these companies have massive impacts of their brands and how people perceive them in the fashion world." said Miss Anas.

"Fashion can be bold and make a statement without having to offend anyone."